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21 Feb

Here Are The 5 luxury watches that will skyrocket in value in 2024

In the world of luxury watches, certain timepieces stand out not just for their exquisite craftsmanship and design but also for their potential to significantly appreciate in value over time. As we enter 2024, the market for these horological treasures is poised for dynamic growth, with collectors and investors eagerly eyeing the next big opportunities.

So, the next big question is, ‘Which watch would make the best investment?’ Honestly, predicting specific future investments is challenging and inherently uncertain. However, with an eye towards potential growth, we unveil five luxury watches primed to soar in value in 2024.

5 timepieces set to become more valuable in 2024

1. Rolex Daytona Ref. 116509

The Daytona is Rolex’s star chronograph, which has always enjoyed a big stature both in the primary and secondary market. Stepping into 2024, the Rolex Daytona has experienced a striking 37% surge in value, making it even more desirable and coveted.

The Ref. 116509 looks beautiful in a solid 18ct white gold case with a striking blue dial adorned with luminous hour markers and hands. This 40mm Daytona serves a lot of character, and the catchy colour combination is sure to allure. The trio of sub-dials displaying chronograph minutes, hours and seconds offer both utility and visual balance. At the same time, the discreet Rolex crown at 12 o’clock serves as a reminder of the brand’s unrivalled craftsmanship.  

With a 72-hour power reserve and 100 metres of water resistance, the watch is designed for versatility. Whether worn as a personal style statement or cherished as a valuable investment, this iconic timepiece transcends the boundaries of time and fashion. You’ll be lucky if you can get your hand on one of these limited edition watches, and if there’s already one in your collection, keep hold!

2. Audemars Piguet Royal Oak Ref. 15202ST

Over the last decade, the Audemars Piguet 15202ST has become one of the most sought-after AP wristwatches. Its historical significance, timeless design and limited production made it a sought-after piece for the watch fanatics. So, when AP announced the model’s discontinuation in 2022, its desirability was propelled to another level. Buyers who purchased the 15202ST in 2021 can sell the watch at a profit of 210% in 2024. Even late buyers who got their Royal Oak in early 2024 could sell it at nearly 60% profit.

At 39mm in diameter, the Royal Oak Ref. 15202ST strikes the perfect balance between elegance and sportiness. Its iconic octagonal bezel, adorned with eight polished hexagonal screws, commands immediate attention. The signature Tapisserie pattern on the dial adds depth and texture. The watch is appreciated for its slim profile, making it suitable for formal and casual occasions.

When considering the price development of the Royal Oak 15202ST over the years, it has experienced more than a twofold increase. If you are one of those lucky fellows who owns it, we suggest keeping this 50th anniversary Royal Oak creation under wraps for now.

3. Rolex GMT Master II Pepsi Ref. 126710

Renowned for its unique red and blue bezel, evoking the colors of the Pepsi logo, the Rolex GMT Master II ‘Pepsi’ is an ever-popular Rolex icon. This traveller timepiece enjoys a strong demand, making it a sought-after choice for collectors and enthusiasts. As per reports, the GMT Master II Pepsi Ref. 126710 will remain robust throughout 2024, and the watches are already seeing a rise of 5% in terms of value.

The Pepsi’s classic design featuring a 40mm steel case, jubilee bracelet and black dial is highly recognisable. The luminous dial hour markers and hands ensure optimal legibility, while the iconic GMT hand in red adds a pop of colour and character to the dial. The Pepsi exudes confidence and refinement whether worn on land, at sea or in the air.

If you’ve an interest in buying this masterpiece, act fast. Check out Luxbrokers’ exclusive pre-owned watch collection to buy a GMT Master II Pepsi at a great price.

4. Omega Speedmaster Moonwatch Professional

The Omega Speedmaster is renowned for its historic role as the first watch worn on the moon during NASA’s Apollo missions. It has since become synonymous with adventure, precision and innovation. Since there is such a run on the Moonwatch models, their prices have increased over time. The value of the Moonwatch Ref.311. has soared by 10% over the past 18 months and is expected to increase further in 2024.

At the heart of this Speedmaster beats the brand’s legendary calibre 1861 manual-winding movement that accompanied astronauts on their historic lunar landings. The black dial with three sub-dials piques visual interest in the design. One of the most distinctive features of the Moonwatch Professional is its tachymeter bezel, allowing the wearer to calculate speed based on time and distance. The hesalite crystal further enhances the vintage-inspired charm of this timepiece.

The Omega Speedmaster Moonwatch Professional Ref. 311. has a strong track record of retaining and increasing in value over the years. And, as demand for vintage and commemorative models continues to grow, the potential for appreciation in value for this Omega model remains high.

5. Breguet Type XXI Flyback Chronograph Transatlantique Ref. 3810

If you’ve been looking to invest or buy watches that are rare or captivating, the Breguet Type XXI Flyback Chronograph Transatlantique Ref. 3810 is your ideal pick. Consequently, you also bag in a lucrative investment prospect.

As you gaze upon the sleek silhouette of the Type XXI, you’re immediately drawn to its refined aesthetics and attention to detail. The 42mm stainless steel case exudes a sense of understated luxury, while the intricate detailing on the dial showcases Breguet’s mastery of design. The Arabic numerals and luminescent hands offer optimal legibility, ensuring every glance at the timepiece is a moment of sheer delight. But it’s not just about looks – the Type XXI Flyback Chronograph Transatlantique is a horological powerhouse equipped with Breguet’s automatic movement.

Its versatility extends beyond the confines of the wrist, seamlessly transitioning from the boardroom to the cockpit with effortless grace. With its exclusive materials and high demand, this Breguet timepiece occupies a coveted position in the watch realm. A surge in demand and the prices for this model are expected in the upcoming months of 2024.


Price rises within the realm of luxury watches are a fact of life. Every year, we see one or more updates in pricing for most brands. Then, some brands raise their prices several times in 12 months. While this news is much to the displeasure of individuals who plan to buy watches, it is a rewarding piece of information for those looking to sell them.

The horological gems listed in the blog not only represent the pinnacle of craftsmanship and design but also embody the allure of investment potential in the dynamic world of luxury watches.

Whether you’re a collector looking to expand your horological collection or an investor seeking to capitalise on the burgeoning market, these timepieces offer compelling opportunities for those looking to buy or sell watches in 2024.

If you want to invest in a luxury watch this year, take a look at our handpicked selection, and maybe you could find your dream watch with us. Or, if you’ve already got a specific timepiece in mind that’s caught your attention, our team at Luxbrokers can assist you in making the right decision. Contact us for more advice.

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