Rolex, Cartier, Omega and Audemars Piguet, aren’t these the names that first come to your mind when we speak of luxury watch brands? But which brand is the most popular? In a market filled with show-stopping timepieces, it is indeed challenging to pick one name that has stood the test of time and has carved a stellar reputation amongst collectors.
So, we dug into the data to find out which brand is most popular in which country and to our surprise (actually, not so much) it’s the brand that we all were secretly hoping for – Rolex!
The most popular watch brand in the world is ‘ROLEX’!
It’s not a surprise! Rolex has time and again proved to be the most influential, prestigious and popular luxury watch brand worldwide with extremely high brand recognition. The brand is synonymous with luxury and several countries have vouched for it.
Other key watch brands to follow the list, includes:
- Omega – the brand dominates Northern & Eastern Europe and also Canada, Russia and South America as the most popular watch brand.
- Patek Philippe – the brand is considered exquisite by the people of Niger, Monaco, Mali and 15 other countries.
- Cartier – most popular in Singapore & Kuwait
Rolex lovers would be glad to know that the global search volume for the brand is almost double the other competitors like Omega and Cartier. So, we clearly have a winner here.
What makes Rolex the undisputed king of horology?
According to the data Rolex accounts for nearly 43% of the graph, followed by Omega with 27%, Patek Philippe with 9% and Cartier with 4%. But why are people so enthusiastic about this brand? Well, there are actually quite good reasons.
6 reasons that explain Rolex’s popularity
1. Clever Marketing
When Hans Wilsdorf founded Rolex in 1902, he did a lot of lot-forward thinking that went on to differentiate Rolex from others. For example:
- To print the brand name ‘Rolex’ on the dial
- Their logo which is a Crown represents luxury
- He smartly associated the watch with prestigious sports
- Rolex continues to sponsor iconic sports legends like Roger Federer, the tennis superstar
2. Impeccable Watch Quality
It is impossible to deny the fact that all Rolex watches live up to the expectations in terms of quality. In fact, the main driver behind Rolex’s indomitable success in the watch realm is its high-quality products. The watches are extremely robust, innovative and futuristic, making them industry leaders over time.
If you notice, there’s hardly any watch that Rolex has built featuring a crazy design. The design matches their stardom and is an easy choice for anyone looking to buy a prestigious timepiece. You can easily pick a 10-year-old Rolex and never look outdated.
3. Targeted Watchmaking Approach
Rolex targets their clients very strategically which is another reason why the Swiss luxury brand is in very high demand. Rolex customers can majorly be classified into two categories: one who is unaware of the horological excellence of the brand but are familiar with its status and second the watch aficionados.
The former just wishes to showcase their status and wealth and hence, choose Rolex over others while the latter appreciates the high-quality timepieces. This very clear distinction in customers allows Rolex to cover a wide population, making them a clear winner over their competitors.
4. Supply is Limited
Rolex has a limited supply of watches for public consumption. We won’t get down to the nitty-gritty of the problem, but what we can say is the demand for the watches is way more than their availability. Moreover, the available pieces are secured for selective clientele, making it even more difficult for the public, resulting in high demand.
5. A wise investment
It was not long ago when most of us were limited to stock and other traditional methods of investment. We did some surveys and based on our research data from the past five years, luxury watches, especially Rolex have surpassed cryptocurrency in terms of investment return. Rolex watches retain their value really well on the pre-owned market, making them a lucrative option for investors.
People, who were so far buying Rolex watches as fancy timepieces, now invest in the watches to make more money when they sell Rolex over time.
6. Exceptional Customer Care
Rolex puts a great deal of attention on how they make their customers feel after purchasing a watch. This reflects in their newly-launched 5-year warranty program on watches which assures customers that on any rare occasion, if there’s any fault in their watch, Rolex is there to take care of it. This ensures a seamless customer experience and is another reason why customers gravitate towards the brand.
Rolex’s status as the most influential luxury watch brand in the world is attributed to several factors, some of which we have listed above in this blog. For those fortunate enough to own one, Rolex is a symbol of an enduring legacy whose allure will transcend generations embodying the essence of innovation and elegance.