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28 Jun

Is Rolex Watch Worth the Investment?

Rolex is undoubtedly the world’s most popular and sought-after luxury watch brand. For many years, the brand single-handedly commanded attention in the watch fraternity for holding maximum value and even increasing in worth over the years. But do they still hold that title in 2023? In this blog, we’ll answer that question for you.

Are Rolex watches a good investment?

Simple and straightforward, the answer is yes. If you’re in the market for a new timepiece, there is no better choice than Rolex. From aesthetics and durability to design and performance, Rolex watches excel in all aspects, making them even more appealing to collectors.

When it comes to investment returns, Rolex watches have been known to consistently outperform other luxury watch brands and some even appreciate in value. So, if you’re looking for an investment watch, Rolex is worth considering.

But we also believe that when investing in any item, you must stop and consider why exactly you should invest in that item and why its value could possibly increase. When it comes to Rolex watches, people love owning them because they enjoy the elevated status. However, that’s not the only reason.

5 key reasons why Rolex watches are viewed as a good investment:

  • Historical significance

Rolex watches have been worn by prominent individuals throughout history, including world leaders, athletes, celebrities and other influential figures, adding to their desirability and collectability.

  • Strong Brand Recognition

From watch enthusiasts to those who are little aware of the watch world, everyone recognises Rolex as a symbol of luxury, success, style and quality. This brand reputation adds to its value in the market.

  • Iconic Designs

Rolex watches showcase impeccable craftsmanship and endorse a classic appeal ensuring they remain desirable to buyers and collectors forever, contributing to their investment potential.

  • High-quality Materials

The watches are meticulously crafted with a focus on quality, precision and durability. The brand uses only high-quality materials to craft the timepieces, which are highly valued by collectors.

  • Limited Production & Increased Demand

Certain popular Rolex models are produced in limited quantities or discontinued, leading to scarcity in the market. Limited availability coupled with high demand from collectors can significantly drive up the value of these watches.

Invest in the right Rolex model

Before rushing into any purchase, it’s important to clarify that many factors decide how much return you receive when investing in a particular Rolex.

It’s understandable that all Rolex watches are precious and would be in high demand. But it is also important to understand that not all Rolex watches share the same finesse and as a result do not hold the same value as others. You can see some models drastically increasing in value over the years compared to others. This is because of any of the below-mentioned factors.

Things to consider:

  • Model (Vintage or Modern)
  • Material
  • Rarity & Collectability
  • Current Market Demand
  • Supply & High Demand

Which are the best Rolex watches to invest in?

Like any other investment, no one can be 100% sure of how the market will move in the coming years. But a few Rolex models have consistently proved their worth in the investment market.

3 Best Rolex Investment Watches

1. Rolex Submariner

Topping the list is the legendary dive watch, the Rolex Submariner. The watch is not just renowned for its versatility and robustness, but also its remarkable value appreciation in the pre-owned market. The production of this blue-chip investment timepiece started more than 50 years ago, meaning you can choose from a range of iterations.

For instance, the modern Submariner watches or the vintage Rolex Submariner pieces with limited production numbers. You can also get your hands on any of the discontinued Submariner models from the secondary market.

The top Submariner models to invest in are:
  • Ref. 16610
  • Ref. 116610LN
  • Ref. 116610LV
2. Rolex GMT-Master II

Originally created for pilots, the Rolex GMT-Master II enjoys gigantic popularity for multiple reasons. There is hardly any travel watch as iconic as the GMT-Master II featuring colourful bezel combinations. If you’re lucky enough to get hold of one of these timeless pieces, rest assured you can Sell your Rolex for a lucrative value.

Features that make the Rolex GMT-Master II watches so desirable include the GMT function, notable water resistance and the many fascinating bezel combinations in blue & black (Batman), red & blue (Pepsi), black & brown (Root Beer), etc.

The top GMT-Master II models to invest in are:
  • Ref. 116710BLNR
  • Ref. 126710BLRO
  • Ref. 16750
3. Rolex Daytona

It is no secret that the Rolex Daytona has turned out to be one of the most lucrative investment options in recent years. The chronograph timepiece is named after the famous racetrack in Daytona Beach, Florida that inspires its unique design featuring three sub-dials. If you value speed, performance and style, then the Daytona is worth considering.

Apart from this, the Paul Newman association made the watch far more famous, so much so that no one could imagine what it would be like if the watch did not receive such an endorsement! Because of this recognition factor, people naturally gravitate towards the watch when they think of buying a luxury timepiece.

The top Rolex Daytona models to invest in are:
  • Ref. 116515LN
  • Ref. 116520
  • Ref. 116508


If you’re a smart investor with an eye for luxury, Rolex is unarguably the best option. But we also emphasise that one must not always invest in a watch just because it will fetch a handsome amount. It is equally important to approach watch investment by considering factors like personal enjoyment, passion for horology, etc. In short, choose a Rolex that appeals to your taste and lifestyle. This way you will enjoy your investment throughout.

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