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4 Jun

Tips To Avoid Scams When Selling Your Rolex, Cartier And Omega

Fraud, deception, illegal operations and outright theft are not new in the luxury watch industry. In fact, they are more prevalent now than ever, with collectors and enthusiasts facing plenty of challenges when selling luxury watches like Rolex, Omega and Cartier.

From dealing with dishonest buyers to navigating the intricacies of the pre-owned luxury watch market, sellers face plenty of pitfalls. However, with the right information and some know-how, you can avoid falling into the trap and ensure a smooth transaction.

This blog explores some key tips for avoiding disputes when selling your high-end luxury timepiece.

7 tips to sell your luxury watch safely without scams:

1. Research Extensively

Regardless of when and how you sell your luxury watch, it’s imperative to do your research. This means understanding the current market value of your luxury watch as well as the factors that impact its value, such as the brand, model, etc. In many cases, a certain brand or model may not be popular with collectors, and securing top value for the piece may be challenging. Similarly, if there’s high demand for a particular brand or model, you may be able to fetch an increased value for your timepiece.

We recommend finding the approximate price for your exact model before selling it. Doing so will help you spot suspiciously low offers and ensure you don’t undersell your beloved luxury timepiece.

2. Select the right platform

Once you understand your watch’s value and current market demand, the next step is to decide where to sell it. There are several options for selling watches, like Rolex, Omega, and Cartier, each with its own advantages and disadvantages.

Online marketplaces: Selling luxury watches online has recently gained huge popularity, with more companies offering seamless online transactions. Selling watches online opens you to a broad audience of potential buyers, increasing your chances of maximising your return.

However, ensure that these platforms offer various protections for the sellers, including buyer verification and escrow services.

Local Shops: If you want a hands-off approach, sell your watch to a reputed store or consignment shop. This can be a good choice if you’re unwilling to handle most sales and marketing work. However, you typically have to pay a commission fee when consigning your watch.

Selling to a reputed watch dealer is a safe bet as they are reliable and won’t try to take advantage of you. Also, they’re specialists in the secondary market, so you’ll most likely get a fair price. It is quick and safe. For instance, Luxbrokers is a reputed watch dealer, allowing you to confidently sell your Rolex, Cartier, Omega, or any other luxury watch.

3. Don’t give in to temptation

When we’re desperate to sell something, we often ignore the red flags amidst the excitement of flashing money. Scammers often agree to pay the exact asking price plus all the postage costs, and in some cases, they even insist on paying extra. Take note of all these possible cues and ask yourself if it’s that easy or if you expect a little bit of bartering.   

4. Say ‘NO’ to anonymous accounts

If someone replies to your ad posting with no name, no profile picture or from an account that shows it was created a few days ago, you need to pause and question yourself what this person might be hiding. While it is true that many genuine buyers choose to remain anonymous, these people usually go through reputed third parties to ensure a transparent deal and not message through Facebook.

Even if the interested buyer has a profile picture and name, try viewing other details like the image resolution and online activity to find out if the profile is fake and created for a specific purpose.

5. When in doubt, ask!

Even when you are 99% sure of dealing with a genuine buyer, it never hurts to delay the process until you’ve satisfactory answers. Remember, it’s better to sell late than sell wrong. Always double-check your safety before committing to post the watch. A genuine buyer won’t hesitate to make the payment before you send the watch Also, don’t hesitate to ask questions if something about them is bothering you. A healthy suspicion does not harm.

6. Document everything

Keep detailed records of all agreements, communications, and transactions related to the watch sale. Also, take clear images of your watch, including its unique features and serial numbers, before shipping. This documentation is crucial if any disputes arise in the future.

7. Trust your instinct

Sometimes, your gut feeling is more powerful than any other suggestion. If something feels off about a potential buyer or transaction, walking away from the sale is best. Scammers are highly professional these days and often use convincing tactics and deals that seem too good to be true. In case of doubts, it is best to trust your instincts to avoid getting scammed.


Selling luxury watches like Cartier, Rolex, and Omega demands caution and diligence. Following the tips above can significantly reduce the risk of falling victim to scams. If you ask us, the best way to avoid all this hassle and ensure a smooth sale experience is to get in touch with Luxbrokers.

We have been in the industry for over 40 years and fully understand sellers’ challenges. Our skilled and professional in-house experts will buy Rolex, Cartier, Omega, or any luxury brand for the most competitive price guaranteed. For more information, call 0207 123 5081 or visit our store in London.

Happy selling!

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