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14 Mar

Tips To Sell Your Audemars Piguet Watch For Maximum Value

Audemars Piguet sits in the ‘Holy Trinity’, along with Vacheron Constantin and Patek Philippe, each competing for horological greatness. The brand is celebrated for its uncompromising commitment to quality and craftsmanship, creating some of the most distinguished and prestigious watches in the timekeeping world.

From releasing the world’s first luxury sports wrist piece to creating the first pocket watch incorporated with a jumping-second hand and introducing the world’s first-minute repeater movement, Audemars Piguet has a rich history of delivering innovation and precision packed into a high-end timepiece. This is why the watches command a very high price on the pre-owned market.

If you’re planning to sell your Audemars Piguet, read on as we discuss some essential tips for maximising the value of your watch when you sell it.

6 Tips To Secure High Value For Audemars Piguet Watches

1. Keep the watch in good condition

One of the most essential factors that will impact the resale value of your Audemars Piguet watch is its condition. Buyers are always willing to offer a higher price for a watch in excellent or pristine condition.

Regular maintenance or servicing will ensure the timepiece works optimally. Consider servicing the AP every few years or more frequently if it’s particularly complicated or valuable. Avoid wearing the timepiece when exposed to wear and tear, such as during high-impact outdoor activities.

When it’s time to sell your watch, ensure there are no visible signs of damage or wear. And, if there is, get it professionally cleaned and polished to show off its best features. Potential buyers are more attracted to buying a watch that looks appealing.

2. Research the market

Before diving into the sale process, research the market. Look at the past and current sales of Audemars Piguet watches, especially watches similar to your timepiece, to get an idea of what your watch is worth and how much you can expect by selling it. Various factors like condition, model, age or any special features or modifications impact the value of a luxury watch. Only a professional appraiser or watch dealer can provide an accurate watch valuation. This estimation will help you set a realistic price for your Audemars Piguet.

3. Your Audemars Piguet Box & Papers

The part often overlooked as insignificant is essential if you plan to sell your Audemars Piguet watch. The box, papers, warranty card, tags, receipt, booklet, manual or any other accessory that comes along with the Audemars Piguet watch holds great importance as it attests to the ownership of the timepiece, followed by increasing its value.

Moreover, when a buyer makes a sizable investment, you want them to feel at ease concerning your timepiece, leading to a smooth and hassle-free sale. The watch documents and accessories clarify that your Audemars Piguet is exactly what you say it is.

4. Find a reputable buyer

Selling a luxury watch on the pre-owned market is challenging. With so many options available, choosing a trustworthy dealer to sell Audemars Piguet can often be daunting. Whether you’re a seasoned collector or a first-time seller, you must sell your valuable timepiece to a reputed buyer with years of experience. Such dealers have the appropriate knowledge and expertise to appraise Audemars Piguet watches accurately and can offer you a fair and competitive value for them.

5. Have realistic expectations

While it’s true that Audemars Piguet watches command a very high value on the secondary market, not all pieces fetch the same return. Also, it’s important to understand the difference between your watch’s market value and selling value. The market value reflects what the buyers are willing to pay for your particular Audemars Piguet model, which is not related to the amount you purchased your watch for. Of course, you have an emotional attachment to the timepiece and wish to secure a value based on the sentimental aspect and how much you paid for it initially, but that may not necessarily decide the resale amount.

6. Wait for the right time

Yes, there’s a right time to sell your luxury watch. Not everyone mentions it, but waiting for the proper moment to incur the highest ROI for your AP is advisable. Much like any other luxury good, the luxury watch market is subject to volatility. Therefore, keeping a close eye on the market dynamics and global economic conditions is essential to optimise your profit.

Sell your watch during the high-demand phase while ensuring the Audemars Piguet watch is in prime condition to fetch the best price. Additionally, rare, limited-edition models or those with historical significance can see a spike in demand and fetch better returns during events or anniversaries.


Audemars Piguet is an exceptional watchmaker, creating watches that yield brilliant resale figures. Their high-quality craftsmanship and exceptionally precise timepieces make them one of the major luxury watch brands capable of not just holding value but even increasing over time.

So, if you purchased your Audemars Piguet as an investment and are now looking to sell your watch, follow the tips and strategies listed above to enhance the value of your beloved timepiece. With a little effort and patience, you can earn a handsome value when you sell your Audemars Piguet watch.

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